Cannabis Canada

Cannabis Canada wants to open an online mail order service website in order to reach more customers Canada wide. The website will be selling government regulated marijuana brands, including products like edibles, oils, vapes, pre-rolled joints, and accessories. With Ontario marijuana licensing guidelines, the website cannot be appealing to people who are under-age and must have some sort of vetting process to ensure no under-age persons enter the online (or in person if applicable) store. This project is a unique opportunity as the Cannabis market has just started to become flooded with online purchasing options. There is a lot of room for experimentation and growth that can be applied to this unique opportunity.

Project Goals

To create an online marketplace for a brand new company. The business needs to offer information about marijuana for first time users as well as be able to recommend marijuana strains to well versed users. 

Above we can see low fidelity wireframes I designed for Cannabis Canada. There is the home page which includes features like a promotional banner, Products (indica) of the week, along with store locator capabilities and a create your own CAN profile. Casual users can also browse edible products or brands they may find familiar.

After low fidelity wireframes were created, the information architecture was tested. I used the tree jacking testing and card sorting method. Participants were asked to preform tasks pertaining to the location of certain information. The tree jacking test went incredibly well, each participant completed the task correctly and with ease. No adjustments were needed to be made to the information architecture, since the average amount of participants completing the task was above 70%.

Next I completed card sort testing, participants were asked to cards into categories that they thought they would belong in. The task was preformed with ease, averaging at about 20 seconds to complete the task. Participants completed the task 75% of the time, meaning that the information architecture is sound. However more testing could be done to narrow down the most correct terms for the information architecture of the website.